Hot Tip - Call Openings

Prospects / customers typically spend the first 10-20 seconds of a call asking the following questions:

• "Who are you?"
• "Where are you calling from?"
• "Why should I listen to you?"

And it's understandable!

The latter especially needs to be answered well if the next step is to be taken in the call. These openings should provide something of interest to the prospect/customer. How often do we bother to research what they would want to hear?

Openers could be formulated in the following ways:

• Informing how new legislation may affect their business and how you can provide a solution to assist compliance
• Information researched from trade press regarding their business/ market

Call Openings wear out and need to be refreshed every 30 days.

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